- introducing the hope and grace initiative
where there's hope, there's grace.
the hope & grace initiative represents an unprecedented and unending commitment by philosophy to support mental health and well-being.
mental health issues are one of the greatest challenges women face. more than 450 million people worldwide suffer from mild to serious mental health issues – such as post-traumatic stress, depression, anxiety, bipolar disorder, self–esteem and financial stress – all of which disproportionately affect women around the world.
with the initiative, philosophy becomes the first company to place a deep focus on this important cause and the first major beauty company to make a brand-wide commitment to dedicate 1% of its sales toward the cause.
the program is launching beginning july 2014 by dedicating 1% of all sales on philosophy.com and then will become integrated into all retail, online, and television product sales starting in january 2015.
through this initiative, philosophy seeks to empower the mental health and wellbeing movement by providing opportunities to raise global awareness of the issues, learn about and support effective organizations and provide resources to bring renewed hope to the lives our community.
- where there's hope, there's grace.
- the hope and grace fund
for every product sold (this includes all products, no limitations), philosophy will contribute 1% of sales to the hope and grace fund, and will award multiple financial grants each year to local organizations working to empower women through promotion of mental health and wellbeing, and the prevention and treatment of related issues.
the majority of funding from the hope and grace initiative will support community-based programs doing the most good in mental health and wellbeing. the funds will be distributed by an independent nonprofit organization with guidance from the world's leading practitioners and experts in mental health and wellbeing. with an average grant size of us $25,000, the fund will support hundreds of organizations around the world each year and touch thousands of lives.
in its first year, the fund plans to target organizations who work with women in the united states who are currently underserved by mental health services by providing grants to community–based mental health organizations. these unsung heroes of the mental health field include those organizations that are working to overcome barriers to and stigma around seeking treatment for mental health issues, providing access to mental health treatment, and fostering support networks for women with mental illness.
the hope and grace fund is being administered by the new venture fund, a 501(c)(3) public charity dedicated to supporting innovative and effective public interest projects.
- empowering women through mental health
according to the world health organization, “mental health is a state of well–being in which every individual realizes his or her own potential, can cope with the normal stresses of life, can work productively and fruitfully, and is able to make a contribution to her or his community.”
with more than 450 million people worldwide suffering from mild to serious mental health issues, it's one of the greatest challenges facing women today. issues such as depression, anxiety, self–esteem and financial stress disproportionately affect women around the world. one in four women require mental health treatment, but the stigma surrounding mental health issues is a major barrier to addressing this global challenge (50% of women cite denial as a barrier to their treatment). by addressing mental health and wellbeing head on, we can empower women and help bring hope and grace to their lives.
mental health in the us
mental illness occurs for a number of varied reasons ranging genetic predisposition to the effects of a stressful environment. mental illness is not a sign of weakness or representative of a character flaw.
- In 2013, 75% of adults in the US reported experiencing moderate to high levels of stress in the past month and nearly half reported that their stress has increased in the past year.
- 1 in 4 adults, approximately 61.5 million americans−experiences mental illness in a given year.
- 1 in 17−about 13.6 million−live with a serious mental illness such as schizophrenia, major depression or bipolar disorder.
women and mental health
there are several mental health challenges that affect women at disproportional rate to men. most notably depression, anxiety disorders and eating disorders. in addition to genetic and environmental factors there are also hormonal factors that can influence a woman's mental health.
- depression: about 1 in 8 women can expect to develop clinical depression during their lifetime. yet fewer than 50% of the women who experience clinical depression will ever seek care, largely due to stigma associated with the disease.
- anxiety: 22% of u.s. women report feeling worried, nervous or anxious on a daily or weekly basis. women are 60% more likely than men to get an anxiety disorder over their lifetime.
- ptsd: 10% of women suffer from posttraumatic stress disorder at some point in their lives. 2 – 3 times the rate of men.
- maternal mental health: depression is the #1 most common complication of childbirth. 1 in 7 pregnant & new moms will have a perinatal mood or anxiety disorder.
stigma and mental health
stigma and stereotyping remain a major barrier for mental illness diagnosis and care in the united states and around the world.
- stigma is deeply felt by those suffering. while 57% of adults believed that people are caring and sympathetic to persons with mental illness, only 25% of adults with mental health symptoms held the same belief.
- a barrier to getting help: 41.3% of adults in the us never receive treatment for a serious mental illness due to stigma. more than 50% of women suffering from depression cite denial as a barrier to treatment.
- apply for a community-based grant
the priority focus for the hope & grace fund is to support community based mental health efforts working to overcome barriers to and stigma around seeking treatment for mental health issues, providing access to mental health treatment, and fostering support networks for women with mental illness.
the funds are administered by the new venture fund, a 501(c)(3) public charity dedicated to supporting innovative and effective public interest projects. we accept one proposal per group, per fiscal year (july 1st – june 31st). you must be a registered 501(c) public charity to apply.
to apply, please contact email@example.com
- our advisors
We believe that each one of us can change the world when we make giving a way of living. That's why we are making an unending commitment to dedicate 1% of our sales to support community mental health programs. In the first year, we aim to give more than $1 million dollars to the mental health cause.
How to apply for a grant?
If you are a community based organization addressing mental health, please see our application guidelines and apply for funding at firstname.lastname@example.org
When does this begin?
Beginning on July 1, philosophy will dedicate 1% of its online sales in the US to community based mental health programs and will expand to all philosophy products sold everywhere in the US beginning January 1st.
Will my purchase of any product go to the hope & grace fund?
Yes! Our commitment is brand–wide. Every time you purchase a philosophy product, you will be a part of supporting incredible organizations addressing mental health challenges.
How do I know my purchase is making a difference?
We are taking special care to ensure that your support goes to the very best organizations. We do this through a rigorous vetting process and by working with leading advisors and experts. In addition, we are dedicated to transparency and will be keeping you up to date about the impact and progress we are making together. Check back to see stories of how we are affecting and helping women.
Will you still keep the shower for the cure shower gel and other charitable shower gels?
Through the Hope & Grace Initiative, our charitable focus as a brand will be on mental health. In 2014, our shower for the cure and other charitable gels will still be available and proceeds from their purchase will continue to support their respective causes.
I want to do more. How can I contribute?
Thank you and we appreciate your support. While we don't accept outside donations to the Hope & Grace Fund, we encourage people to donate directly to the organizations we support. Throughout the year, we will highlight those organizations and provide opportunities for people to give. One great organization you can support is Bring Change 2 Mind. Learn about their work at www.bringchange2mind.org
Where can I find support near me?
If you are looking for support for you or someone you know, a good place to start is with a local chapter of the National Alliance for Mental Illness (NAMI). You can find a chapter near you here. You can also visit Bring Change 2 Mind's Get Help page for other recourse.
If you feel that you are in an immediate crisis, call: 1–800–273–TALK (8255). If this is an emergency, please call 911.
Who is the new venture fund?
the new venture fund is the administer of the Hope and Grace Fund. The new venture fund a 501(c)(3) public charity dedicated to supporting innovative and effective public interest projects.
Who is on the board of the hope & grace fund?
(advisory board to come soon)
Can I buy products at any store to donate?
Soon! Coming in January any Philosophy product you purchase in the US will support the Hope and Grace Fund. Before than, 1% of all online purchase support the Hope and Grace Fund.
What areas of mental health will the hope & grace fund be affecting?
The fund targets organizations who work with women in the United States who are currently underserved by mental health services by providing grants to community–based mental health organizations. These unsung heroes of the mental health field include those organizations that are working to overcome barriers to and stigma around seeking treatment for mental health issues, providing access to mental health treatment, and fostering support networks for women with mental illness. The Hope and Grace will not fund projects that are specifically focused on suicide, abuse, eating disorders, or youth-centric approaches.
- American Psychology Association, “Stress in America” (2013)
- National Alliance on Mental Health, “Mental Illness Facts and Figures” (2013) www.nami.org/factsheets/mentalillness_factsheet.pdf
- National Alliance on Mental Health, “Mental Illness Facts and Figures” (2013) nami.org/factsheets/mentalillness_factsheet.pdf
- National Institute of Mental Health, “Depression in Women”, (1999). mentalhealthamerica.net
- National Mental Health Association, “American Attitudes about Clinical Depression and its Treatment”,(1996) mentalhealthamerica.net
- Center for Disease Control and Prevention (CDC) “QuickStats: Percentage of Adults Aged >18 Years Who Often Felt Worried, Nervous, or Anxious” (2011) www.cdc.gov
- National Institute of Mental Health “Any Anxiety Disorder in Adults” Retrieved June 21, 2014 www.nimh.nih.gov
- National Institute of Mental Health “The Numbers Count: Mental Disorders in America” Retrieved June 21, 2014 www.nimh.nih.gov
- Postpartum Progress “The Statistics”(2013) www.postpartumprogress.org
- Center for Disease Control and Prevention (CDC) “Stigma of Mental Illness” www.cdc.gov
- National Institute of Mental Health, “Depression in Women”, (1999). mentalhealthamerica.net