in recognition of national mental health month, philosophy’s hope & grace initiative, supporting women’s mental health, unveils its first national campaign “how are you, really?” to help create conversation between those living with mental health issues and those who want to support them.

ask someone #HowAreYouREALLY. the hope & grace initiative supports the movement to end stigma for those living with mental health issues. give hope with an act of grace, and turn this greeting into a whole new conversation.

amazing grace firming body emulsion limited edition

hope & grace initative + project 1 in 4 collaboration

as part of the hope & grace initiative, we’ve teamed up with project 1 in 4 and dressed up our beloved amazing grace firming body emulsion in new, limited-edition packaging as part of our unending commitment to support mental health and wellbeing.

touching hearts to heal minds

you can join us in our mental health and wellbeing mission with your purchase. all net proceeds from the sale of this limited-edition hope & grace item are donated to the hope & grace fund, hosted at new venture fund.

with an ongoing everyday donation of 1% of all philosophy USA net product sales, the hope & grace fund has awarded $2.4 million to 38 US mental health organizations that provide direct support and resources to more than 11,000 women—reaching approximately 1.2 million women through education and awareness campaigns.

project 1 in 4 is a creative organization dedicated to erasing the stigma surrounding mental health, promoting wellness and bringing hope to those struggling.

learn more about project 1 in 4
and founder Marissa Betley.

want to learn more about supporting mental health? read our report here

facts about mental health


one in five adults experiences mental illness in a given year.


americans live with a serious mental illness such as schizophrenia, major depression, or bipolar disorder.


women can expect to develop clinical depressions during her lifetime.

we all know one — 1 friend, 1 niece, 1 daughter, 1 sister, 1 aunt, 1 mother, 1 grandmother — who may be among the 1 in every 5 women struggling with a mental health issue. we believe that when we address the wellbeing of just one in our community, we bring hope and grace to us all. 

1 lasting commitment across over 300 philosophy products to support mental health

providing 100+ projects promoting women’s mental health with up to $100,000 each over the next 5 years

projects implemented by grantee organizations with include targeted direct services, training, capacity growing, awareness raising and education, and will reach at least 10,000 women over the next 5 years

according to the world health organization, “mental health is a state of well–being in which every individual realizes his or her own potential, can cope with the normal stresses of life, can work productively and fruitfully, and is able to make a contribution to her or his community.”

with more than 450 million people worldwide suffering from mild to serious mental health issues, it's one of the greatest challenges facing women today. issues such as depression, anxiety, self–esteem and financial stress disproportionately affect women around the world. one in four women require mental health treatment, but the stigma surrounding mental health issues is a major barrier to addressing this global challenge (50% of women cite denial as a barrier to their treatment). by addressing mental health and wellbeing head on, we can empower women and help bring hope and grace to their lives.

mental health in the us
mental illness occurs for a number of varied reasons ranging genetic predisposition to the effects of a stressful environment. mental illness is not a sign of weakness or representative of a character flaw.

in 2013, 75% of adults in the us reported experiencing moderate to high levels of stress in the past month and nearly half reported that their stress has increased in the past year.

1 in 5 adults, approximately 61.5 million americans−experiences mental illness in a given year.

1 in 17−about 13.6 million−live with a serious mental illness such as schizophrenia, major depression or bipolar disorder.

women and mental health
there are several mental health challenges that affect women at disproportional rate to men. most notably depression, anxiety disorders and eating disorders. in addition to genetic and environmental factors there are also hormonal factors that can influence a woman's mental health.

depression: about 1 in 8 women can expect to develop clinical depression during their lifetime. yet fewer than 50% of the women who experience clinical depression will ever seek care, largely due to stigma associated with the disease.

anxiety: 22% of u.s. women report feeling worried, nervous or anxious on a daily or weekly basis. women are 60% more likely than men to get an anxiety disorder over their lifetime.

ptsd: 10% of women suffer from posttraumatic stress disorder at some point in their lives. 2 – 3 times the rate of men.

maternal mental health: depression is the #1 most common complication of childbirth. 1 in 7 pregnant & new moms will have a perinatal mood or anxiety disorder.

stigma and mental health
stigma and stereotyping remain a major barrier for mental illness diagnosis and care in the united states and around the world.

stigma is deeply felt by those suffering. while 57% of adults believed that people are caring and sympathetic to persons with mental illness, only 25% of adults with mental health symptoms held the same belief.

a barrier to getting help: 41.3% of adults in the us never receive treatment for a serious mental illness due to stigma. more than 50% of women suffering from depression cite denial as a barrier to treatment.

to learn more about the hope and grace intiative visit us at

there you can find:

inspiring stories
support and guidance
and more information on the charity!

why 1%?
we believe that each one of us can change the world when we make giving a way of living. that's why we are making an unending commitment to dedicate 1% of our sales to support community mental health programs. in the first year, we aim to give more than $1 million dollars to the mental health cause.

how to apply for a grant?
if you are a community based organization addressing mental health, please see our application guidelines and apply for funding at

will my purchase of any product go to the hope & grace fund?
yes! our commitment is brand–wide. every time you purchase a philosophy product, you will be a part of supporting incredible organizations addressing mental health challenges.

how do i know my purchase is making a difference?
we are taking special care to ensure that your support goes to the very best organizations. we do this through a rigorous vetting process and by working with leading advisors and experts. in addition, we are dedicated to transparency and will be keeping you up to date about the impact and progress we are making together. check back to see stories of how we are affecting and helping women.

will you still keep the shower for the cure shower gel and other charitable shower gels?
through the hope & grace initiative, our charitable focus as a brand will be on mental health. in 2014, our shower for the cure and other charitable gels will still be available and proceeds from their purchase will continue to support their respective causes.

i want to do more. how can i contribute?
thank you and we appreciate your support. while we don't accept outside donations to the hope & grace fund, we encourage people to donate directly to the organizations we support. throughout the year, we will highlight those organizations and provide opportunities for people to give. go to to learn more.

where can i find support near me?
if you are looking for support for you or someone you know, a good place to start is with a local chapter of the national alliance for mental illness (nami). you can find a chapter near you here. you can also visit bring change 2 mind's get help page for other recourse. if you feel that you are in an immediate crisis, call: 1–800–273–talk (8255). if this is an emergency, please call 911.

who is the new venture fund?
the new venture fund is the administer of the hope and grace fund. the new venture fund a 501(c)(3) public charity dedicated to supporting innovative and effective public interest projects.

who is on the board of the hope & grace fund?
learn more about each member of the board at

can i buy products at any store to donate?
any philosophy product you purchase in the us will support the hope and grace fund.

what areas of mental health will the hope & grace fund be affecting?
the fund targets organizations who work with women in the united states who are currently underserved by mental health services by providing grants to community–based mental health organizations. these unsung heroes of the mental health field include those organizations that are working to overcome barriers to and stigma around seeking treatment for mental health issues, providing access to mental health treatment, and fostering support networks for women with mental illness. the hope and grace will not fund projects that are specifically focused on suicide, abuse, eating disorders, or youth-centric approaches.


american psychology association, “stress in america” (2013)
national alliance on mental health, “mental illness facts and figures” (2013)
national alliance on mental health, “mental illness facts and figures” (2013)
national institute of mental health, “depression in women”, (1999).
national mental health association,
“american attitudes about clinical depression and its treatment”,(1996)
center for disease control and prevention (cdc)
“quickstats: percentage of adults aged >18 years who often felt worried, nervous, or anxious” (2011)
national institute of mental health “any anxiety disorder in adults”
retrieved june 21, 2014
national institute of mental health “the numbers count: mental disorders in america”
retrieved june 21, postpartum progress “the statistics”(2013)
center for disease control and prevention (cdc)
“stigma of mental illness”
national institute of mental health, “depression in women”, (1999).


powered by

working with NAMI, the national alliance on mental illness and other partners, the hope & grace initiative aims to provide direct access to resources and support to 1 million women in the next 5 years.

to learn more about mental health conditions, treatment and recovery strategies, please visit NAMI: the national alliance on mental illness, or you may contact the NAMI information helpline, monday through friday from 10 am to 6 pm, eastern time:

at 1-800-950-6264 or write to

the NAMI helpline personally responds to hundreds of thousands of requests each year, providing free referrals, information and support–a much-needed lifeline for many.