one-step facial cleanser purity made simple

what it does

meet the #1 facial cleanser in america*, now formulated without parabens. purity made simple® paraben-free cleanser is an award-winning cleanser that melts away dirt, oil and makeup. It tones and lightly hydrates in one simple step for skin that feels perfectly cleaned and comfortably balanced. Formulated for normal-to-dry skin types and gentle enough for the sensitive eye area, it deep cleans pores while the meadowfoam seed oil extract helps condition skin. 

• deep-cleans pores
• eliminates makeup build-up
• lightly hydrates skin
• a purity made simple facial cleanser sells every 53 seconds**
• 91% reported their skin looked and felt refreshed after one use***
• 87% reported their skin immediately looked and felt like a clean canvas***
• immediately removes skin-damaging pollutants****
• clinically proven to prevent skin dehydration*****

*Source: The NPD Group, Inc. / U.S. Prestige Beauty Total Measured Market, Skincare Product Layer Launch Unit Sales, January – December 2020

**Source: The NPD Group/ U.S. Prestige Beauty Total Measured Market, Based on Skincare Franchise Unit Sales, January – December 2020. Calculation based on: Total Min in a year (525,600 min) / Total units sold * 60 seconds in a min =  how many seconds per unit sold

***based on 1-week self-assessment study with 101 women aged 18 - 35, used twice a day ****based on a clinical study with 20 women aged 19-60; pollution is characterized by the residual amount of micro-particles of carbon and dust; *****based on a clinical hydration measurement on 23 women aged 18-35, as compared to washing with water

recommended for: all skin types

solutions for: dry skin, dullness, uneven texture, pores

how to use

use purity paraben free cleanser each morning and night with a small amount of water. massage facial cleanser onto skin for 30–60 seconds. rinse thoroughly.

can be used to remove stubborn makeup on makeup brushes and sponges. for a deep clean, use a pea-sized amount to eliminate makeup buildup your makeup applicators.

when to use: day, night

key ingredients

formulated without parabens, phalates, formaldehydes, sulfates (SLS and SLES).

meadowfoam seed oil - delivers skin-conditioning benefits for a lightly hydrated, non-stripped feel.

see full ingredient list