high-performance makeup remover purity made simple

purity made simple high-performance makeup remover is rated 3.5 out of 5 by 67.
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Item No. purity-makeup-remover
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size| 6.7 oz.
sku type
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purity made simple high-performance waterproof makeup remover sweeps away stubborn, long-wear makeup without tugging, pulling or drying.

what it does

a pure, clean sweep! purity high-performance waterproof makeup remover clears the day away, including long-wear makeup and waterproof mascara without tugging, pulling eye lashes or drying the skin. safe for eye makeup removal (and suitable for contact lens wearers), our gentle yet powerful makeup remover with cornflower and chamomile extracts helps remove all traces of makeup, leaving skin feeling soothed, refreshed and conditioned.*

skin feels:

  • soothed and calm
  • smooth and soft
  • no oily residue

*1-week self-assessment study with 45 women aged 18-50

recommended for: all skin types

solutions for: cleansing & make-up removal

how to use

shake well before use. using a cotton pad, gently swipe makeup remover all over face, eyes and lips until skin is completely clean.

when to use: day, night

key ingredients

  • cornflower extract - ideal for sensitive skin, cornflower extract has natural anti-inflammatory properties to help relieve irritation. soothe, soften and brighten skin by using cornflower.
  • chamomile extract - chamomile extract offers both anti-inflammatory and antioxidant properties to help soothe and relieve skin. chamomile is used to help alleviate redness, blemishes and irritation.
  • see full ingredient list

philosophy: when life is complicated, purity is simple. 

philosophy: when life is complicated, purity is simple. 

complete your regimen

Rated 5 out of 5 by from Fantastic product My favorite makeup remover! Works better than any other I’ve used! Leaves eye area clean and moisturized. Doesn’t cloud eyes. I won’t use anything else
Date published: 2022-09-14
Rated 5 out of 5 by from Easy Effortless to use and remove all of my eye makeup.
Date published: 2022-08-04
Rated 1 out of 5 by from Bring back the original Why oh why did you change formulas??? The original release me was the best eye make up remover. I’m so sad that you discontinued it. This doesn’t hold a candle to the older version of this. Unfortunately now I have to look for something else. BRING BACK THE OLD FORMULA!
Date published: 2022-07-30
Rated 1 out of 5 by from No comparison to old product 'Just Release Me' PLEASE BRING BACK 'Just Release Me' dual-phase oil-free eye makeup remover!!!!!! That was the ONLY eye makeup remover on the market that did not irritate my eyes and I've tried MANY. It always removed 100% of mascara without effort and without having to use multiple cotton pads. What the heck were you thinking? I would pay $30 for 6 fl. oz. bottle of 'Just Release Me'. I purchased it at Ulta after my sister raved about it. Was soooo impressed, I bought several bottles just in case you ever stopped making it, which turned out to be a wise decision. I'm just now running out.
Date published: 2021-10-17
Rated 5 out of 5 by from Great eye makeup remover Works great!! Removed all eye makeup easily without irritation.
Date published: 2021-10-08
Rated 2 out of 5 by from Nope! did not care for how it feels when using...loved the micellar version so much better was disappointed when i couldn't find it anymore on the website...thought i'd try this one...no comparison!
Date published: 2021-09-28
Rated 4 out of 5 by from Purity make up remover It takes the eye make up off but it’s very rough on the skin so be careful. I would buy it again.
Date published: 2021-09-18
Rated 5 out of 5 by from Best Waterproof makeup remover EVER I’ve been using different eye makeup removers for 25 years and by far this is the best. It easily removes all my waterproof mascara, matte black liquid eyeliner and 24 hour “tattoo” cream eyeshadow. So impressed with this product and the soft and not irritated way it leaves my eyes.
Date published: 2021-08-05
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